WCTA Tourism Board & Staff Header

Tourism Board & Staff

 

Monthly Meetings

For specific meeting dates, please call us at (715) 635-9696 or visit our Industry Page. We'd like to see you there!

Board and Officers

The WCTA Board of Directors lead the tourism industry in Washburn County with an unending passion for this great industry. If you see them, please be sure to say 'thank you' for their service. If you're interested in serving on the tourism board, be sure to reach out to Michelle

Tourism Board Photo - Sue Churchill

Sue Churchill

Position: President
Representing: Spooner Area

Sue loves entertaining and has been called a social magician - at home, at The Dock Coffee and at Round Man Brewing. As owner of these two businesses her greatest point of pride is to serve her community in the company of her whole family. A Rochester, MN native, Sue and her husband moved to Spooner in 2014 after her retirement from the Mayo Clinic with nearly 30 years of management in Transfusion Medicine. "As someone dedicated to providing the support and enthusiasm to promote Washburn County and encourage people to fall in love with this area as our family has.” Sue says of her appointment. “It is an opportunity for me to share my experiences and move people from talking about visiting Washburn County, to actually spending time here and experiencing all there is to enjoy." Sue received her Bachelor of Science degree in Marketing and Public Relations from Winona State University, Winona, MN. She also serves on the Spooner Health Board of Directors. She strives to lead by example, whether it be coaching her 40 + employees, enthusiastically planning an event, or encouraging other entrepreneurs to realize their dreams. 

Nikki Janisin


Nikki Janisin

Position: Board Member
Representing: Birchwood Area

As the Executive Director of Hunt Hill Audubon Sanctuary, Nikki gets the opportunity to share the incredible natural beauty of Washburn County with people every day. So, it was a natural fit to get involved with Tourism when she joined the board in 2018. One of her favorite parts of being on the Board is learning about the resources and businesses in Washburn County so she can share that information with others.

Tourism Board Photo - Joe McGrath


Joe McGrath

Position: Treasurer
Representing: Minong Area

With decades of experience in the destination marketing field, Joe brings his passion for the tourism industry along with his expertise in the field to the board of directors. A Certified Destination Management Executive, his years of service include brands such as Visit Pittsburgh, Visit Saint Paul, the Greater Des Moines Convention & Visitors Bureau, and Visit Duluth. Joe has served on multiple state, national and international boards and is an innovative and respected leader in Destination Marketing. Joe proudly calls the Minong and Washburn County area home.

Victor Sacco


Victor Sacco

Position: Secretary
Representing: Spooner Area

Vic is a Realtor with Edina Realty and moved to the Washburn County area about 15 years ago from the Twin Cities. When asked why he chooses to serve on the WCTA Board, Vic said, "I am thrilled to be a part of this wonderful organization because I love visitors enjoying time together, and getting away from the stresses of life. With lakes of all shapes and sizes, beautiful landscapes and many places to hang out, sharing information with folks outside our community about having fun in Washburn County is truly fulfilling!"

Tourism Board Photo - Coming Soon


Sharon Paine

Position: Board Member
Representing: Stone Lake Area

Bio to Come

Tourism Board Photo - Coming Soon


Steve Janetski

Position: Board Member
Representing: Birchwood Area

Bio to Come 

Tourism Board Photo - Jill Dunlavy


Jill Dunlavy

Position: Board Member
Representing: Shell Lake Area

Even though she grew up in Rice Lake, all of Jill’s family were from Spooner. Much of her free time was spent between the lake, the golf course and making the rounds between her grandma's as they worked downtown. In 2003, Jill and her husband settled in Shell Lake where they are raising their two kids. After spending many years working for Shared Medical Technology, in 2017 Jill opened Live Fast Fit Free, a 24/7 access strength training facility located in Shell Lake’s Industrial Park. In March of 2021, she and her husband began a propane business (Fossil Fuel, LLC.), delivering locally to commercial and residential customers. When asked why she joined WCTA Jill said, “I am excited for this chance to showcase the local community. It is a beautiful area we get to enjoy daily, I look forward to helping to find the balance of preserving all that makes Washburn County what it is, while also sharing it with others.”

Tourism Board Photo - Coming Soon


Robin Berlin

Position: Board Member
Representing: Shell Lake Area

Bio to Come

WCTA Board Member, Cristina Masterjohn
Cristina Masterjohn

Position: County Board Representative
Representing: Washburn County

Cristina grew up in the Washburn County/Spooner area. She enjoys spending time outdoors, hunting, fishing, four wheeling and hiking. She is a local business owner. She serves on the Railroad Memories Museum Board, County Board, and WI National Guard. When asked why she's a part of WCTA, Cristina share, "I am looking to bring knowledge and experience to the WCTA. Tourism in Spooner is vital to keep our small town growing. I would like to be part of making our area known on the map as a must see location."

Tourism Office Staff

WCTA Executive Director
Michelle Martin

Executive Director
Years of Service: 12

Born and raised in Washburn County, Michelle moved back to the area a few years after receiving her Bachelor’s Degree from UW-Stout in Hotel, Restaurant & Tourism Management. Michelle currently serves on the Wisconsin Governor’s Council on Tourism and as Chair of the NW Wisconsin ITBEC Marketing Committee. A constant advocate for Washburn County, Michelle makes her home in Springbrook on a corner of her husband’s family farm with their two kiddos.

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WCTA Visitor Experience & Outreach Director
Kaitlin Hanson

Visitor Experience & Outreach Director
Years of Service: 5

A Washburn County native, Kaitlin joined the tourism team as an intern during the summer of 2016. After receiving her Bachelor’s Degree in Recreation Tourism from Winona State, Kaitlin moved back to team up with Michelle promoting the area she loves so much. A recent graduate of Leadership Washburn County, Kaitlin loves to share her love of the area with visitors. She now raises her little one to enjoy all the things Washburn County has to offer just as she did.

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Tourism Board Photo - Coming Soon

 

Visitor Experience Representatives

Debbie Moore
Lauren Seifert
Leah Kaefer

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