Washburn County Tourism Visitor Information Center


Washburn County Tourism Association Industry Page:


COVID-19 Guidance for Lodging Properties (PDF)

Who is Washburn County Tourism Assn.?:

Washburn County Tourism Association is a 501(c)6, non-profit organization dedicated to promoting tourism in the Washburn County area. The organization is comprised of individuals, organizations and businesses interested in working to promote and improve tourism in Washburn County. An outstanding board of directors oversees the operation of the organization and empowers the tourism team to “do what they do” and promote Washburn County as the amazing destination that it is. 

So...what do we do and how does it help you?:

The tourism team executes a dynamic marketing plan to promote the entire Washburn County area in the midwest market. Our team operates the official Washburn County Tourism website and produces the Official Washburn County Visitor & Activity Guide, Highway Map and Trail/Outdoor Guide, and many other local brochures. The team manages the Washburn County, WI social media platforms, the WashCo Compass Blog and E-newsletter, coordinates the county events calendar, and much more. Everything that team tourism does is meant to draw visitors to our area, fulfilling our mission to promote tourism in Washburn County, thus creating a positive economic impact in our communities.
Here are a few of the things we do (feel free to ask us about any that interest you!):
•Official Washburn County Visitor & Activity Guide and Highway Map Publications
•Coordination of Washburn County, WI Social Media Channels
•WashburnCounty.org - Over 200,000 page views per year!
•Calendar of Events Coordination
•Weekly Event & Activity Poster
•Lodging Leads Reports
•TravelWisconsin.com Website Business Database Management
•Industry Newsletters & Work Remotely Days
•Business Development Training
•Visitor Center Management
•Official Marketing for Washburn County

Meet the WashCo Tourism Team:

Michelle Martin
Executive Director
Years w/ Tourism: 12
Key Roles: Marketing & Social Media, Financial Oversight, Everything Tourism
About: Born and raised in Washburn County, Michelle moved back to the area a few years after receiving her Bachelor’s Degree from UW-Stout in Hotel, Restaurant & Tourism Management. Michelle currently serves on the Wisconsin Governor’s Council on Tourism and as Chair of the NW Wisconsin ITBEC Marketing Committee. A constant advocate for Washburn County, Michelle makes her home in Springbrook on a corner of her husband’s family farm with their two kiddos.
Contact Michelle: tourism@washburncounty.org
Kaitlin Hanson
Assistant Director
Years w/ Tourism: 5
Key Roles: Visitor Center Management, Group Tours and Business Outreach
About: A Washburn County native, Kaitlin joined the tourism team as an intern during the summer of 2016. After receiving her Bachelor’s Degree in Recreation Tourism from Winona State, Kaitlin moved back to team up with Michelle promoting the area she loves so much. A recent graduate of Leadership Washburn County, Kaitlin loves to share her love of the area with visitors. She now raises her little one to enjoy all the things Washburn County has to offer just as she did.
Contact Kaitlin: assistant@washburncounty.org

Visitor Center & Visitor Info Specialists:

Team Tourism operates a full-service visitor center for Washburn County’s travelers at 122 N. River Street in Spooner. The Visitor Information Specialists are well-trained to promote our area businesses and events. Acting as a welcoming committee for visitors is our specialty. Our goal is for everyone who walks through the visitor center to fall in love with Washburn County...we wouldn’t expect anything less. :) The visitor center offers a variety of business information, maps, trail information, and regional publications in a comfortable, welcoming environment. Be sure to check out the Visit WashCo Mural and try your hand at the WashCo Trivia!

Annual Report:

Click here to view the Annual Report for WCTA for 2020.

Industry News:

Washburn Co. Tourism Assn. produces a regular industry newsletter to communicate with area businesses and share updates. To sign up, email Michelle.
5/7/21 - 2020 Economic Impact Press Release

Are you a new business in the area?

Congratulations on your new business! Washburn County Tourism Association is glad to have you as a part of the tourism community in our area. Be sure to stop in at the Washburn County Visitor Center (122 N. River Street) in Spooner to introduce yourself. We have some great ways to help you get started with your marketing and best of all, many of them are free! Again, congratulations and we look forward to working with you! 

Register Your Business

Marketing & Partnership Options

Washburn County Tourism Association is now offering a variety of ways for you to advertise with us. Check these out:

Marketing & Partnership Overview:

Website Fee Schedule:

Official Washburn County Visitor & Activity Guide:

  • 2022 Contract will be available in June of 2021


WCTA Board Meetings:

View Current Board Agenda

View Past Minutes


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