32 5th Ave. 
Shell Lake, WI 54871

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Indigo was created for the dreamers, the go getters, the women with fearless hearts; who love an effortless look, but are also willing to break free of fads, and dress for themselves. Indigo is a mixed collection somewhere between beach dweller and rock band junkie, where there are no rules, you create your own. We at Indigo strive to break through fashion standards as to how we look on the outside, but how we feel on the inside, and cheer on the women who take risks, and feel good doing it.


Hours of Operation:

Tuesday to Saturday 11:00 a.m. - 5:00 p.m.
Sunday & Monday - Closed

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