Wild River Sport & Marine

N7023 Highway 53/63
Trego, WI 54801

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"Hook up a great friendship at Wild River Sport & Marine."

Here at Wild River Sport & Marine, we are locally owned and operated and provide products to make your outdoor living easier and more enjoyable. We offer experience, fair prices, and a friendly atmosphere. We're big enough to cover the broad range of equipment needs you may have, yet small enough to greet you on a first-name basis. Our goal at Wild River Sport & Marine is to provide quality products and service at an affordable price. Call or stop in today and see what we can do for you; you'll be glad you did!


Wild River Sport & Marine is a power sports and marine dealership established in Trego, WI as an extension of Meyer Sales Company, and they are quite proud to have received the Arctic Cat Platinum Award for ATV sales in each of their five years in business.

Fred and Kay Meyer and sons, Bill, Tim, and Jeff, work in various capacities in the businesses, with Bill as general manager in Trego and Tim as general manager at the truck dealership which moved to a larger facility in Cameron in 1974.

According to Fred Meyer, president, the Ford Mercury dealership in Hayward was sold in 2000 and they had just awarded the Arctic Cat franchise for ATV and snowmobile sales and service. Arctic Cat agreed to transfer the franchise if they could provide a suitable location. "We purchased a motel and 70 acres a 1/2 mile south of Trego, WI because of the heavy traffic on the short highway segment where both Hwy. 53 and Hwy. 63 run together. The building was completely renovated and new construction was added for service, display, and storage areas. The location choice turned out to be excellent and we enjoy considerable trade with Minnesota tourists as well as with local residents within a 75 radius," Meyer said.

Wild River Sport & Marine also represent Yamaha ATVs and snowmobiles, Misty Harbor pontoon boats, Larson, Alumacraft, Lowe, Mirrocraft and Tuffy boats, Suzuki, Yamaha, Mercury, Evinrude and Johnson outboard motors, Volvo and Mercruise stern drives, and several brands of various types of trailers.

"Our business philosophy requires that we always maintain a pleasant and comfortable establishment; that all customers are treated fairly and politely and that we provide competitively priced products and service that will create satisfied, repeat customers," Meyer said.

It would appear that philosophy continues to work as their customers are loyal and return to them for new purchases and necessary parts and service because their experienced and well trained employees provide prompt and accurate service and prices are fair. One of their biggest challenges is to properly anticipate customer demand for inventory and turn that inventory in season.

Originating in 1973 as Meyer Sales Company, Inc., a full line International truck dealer in Rice Lake, WI, today continues as Wild River Sport & Marine in Trego, WI. It's a good bet that they will be around for many years to come. As Fred Meyer said, "We are and always will be a family owned and operated business."



Hours of Operation:

Mondays-Thursdays: 8a.m.-5p.m.
Fridays: 8a.m.-6p.m.
Saturdays: 9a.m.-3p.m.
Closed Sundays