Washburn County Tourism Association Industry Page:

What is Washburn County Tourism Association?

Washburn County Tourism Association is a 501(c)6, non-profit organization dedicated to promoting tourism in the Washburn County area. The organization is comprised of individuals, organizations, and businesses interested in working to promote and improve tourism in Washburn County. An outstanding board of directors oversees the operation of the organization and empowers the WashCo tourism team to inspire travelers to visit Washburn County through their marketing, outreach and public relations efforts.


To serve as the official tourism promotion and tourism development organization for Washburn County, Wisconsin


Through effective outreach and marketing, Washburn County Tourism Association will position Washburn County, Wisconsin as the premier Northwoods destination to visit, live and work.


Section 1: To promote tourism in Washburn County and support related activities and projects.

Section 2: To provide a forum for the collection and exchange of ideas and programs on tourism advertising, promotion and development.

Section 3: To collaborate with the Wisconsin Department of Tourism, regional tourism, economic development, and community & government organizations.

Meet the Team:

Michelle Martin - Headshot 6.24.22


Executive Director & Chief Operations Officer

Time w/ Tourism: 13 Years

Key Roles: Finance, Operations, Marketing & Design

About: Born and raised in Washburn County, Michelle moved back to the area a few years after receiving her Bachelor’s Degree from UW-Stout in Hotel, Restaurant & Tourism Management. Michelle currently serves on the Wisconsin Governor’s Council on Tourism and the NW Wisconsin ITBEC Tourism Committee. A constant advocate for Washburn County, Michelle makes her home in Springbrook on a corner of her husband’s family farm with their two kiddos.

Contact: tourism@washburncounty.org

Kaitlin - Headshot


Visitor Experience & Outreach Director

Time w/ Tourism: 6 Years

Key Roles: Business Outreach & Communication, Events, Social Media

About: A Washburn County native, Kaitlin joined the tourism team as an intern during the summer of 2016. After receiving her Bachelor’s Degree in Recreation Tourism from Winona State, Kaitlin moved back to team up with Michelle promoting the area she loves so much. Her passion to see Washburn County’s businesses thrive is unparalleled and has led to the creation of her new position. She now raises her little one to enjoy all the things Washburn County has to offer just as she did.

Contact: kaitlin@washburncounty.org

Sara - Headshot


Visitor Experience & Marketing Representative

Time w/ Tourism: March 2022

Key Roles: Visitor Experience, Group Tours, Marketing

About: A Washburn County transplant, Sara moved to the area in 2006 from Green Bay. Her passion for events and volunteering started when she moved here. She got involved with an area chamber and other organizations to meet people and fell in love with the area. She is building a house just outside of Shell Lake with the love of her life, Aaron. She looks forward to working with you and welcoming the visitors to Washburn County.

Contact: info@washburncounty.org

How to Partner with Washburn County Tourism Assn:

Our team is here to serve you, the businesses and organizations of Washburn County. Below you'll find an Introduction to our organization as well as Membership information. If you have any questions, reach out to a team member and we'll be glad to help. We can't wait to meet you! 

WCTA Intro Image 3.8.22

WCTA Board Meetings:

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